“Jock knew what had to be done [in terms of lettering]; he saw the future in that sense, he was the vision.”

“I am not against variety, but I am against bad siting and against weak lettering.”

“Designers oriented in this direction are concerned less with persuasion and more with information…”

“…any graphic element which did not prove itself necessary should be eliminated… Seeing these appendages go was like taking a stone out of one’s shoe…”