Kinneir Calvert Associates were invited to propose a holistic approach towards the identity and visual treatment for a new French city south of Paris, Saint Quentin-en-Yvelines. Margaret designed the ‘SQ’ logo and bespoke slab-serif lettering. Jock translated numerals and other symbols into three-dimensional location signs¹. The proposal and lettering was, in the end, not selected for being “too British”². The typeface drawn by Calvert went on to be used for the Tyne & Wear Metro, The Royal College of Art identity and for the World’s End estate in Kensington & Chelsea. It was commercialised by Monotype who named it ‘Calvert’.