Saint Quentin-en-Yvelines – the visual treatment for a new town

c.1968

Published in Graphis 195, 1978/9. “The sculpture, one metre in height, announces the new town on an approach road.”

Kinneir Calvert Associates were invited to propose a holistic approach towards the identity and visual treatment for a new French city south of Paris, Saint Quentin-en-Yvelines. The proposal was in the end, not selected for being “too British”1. The slab-serif typeface drawn by Margaret Calvert went on to be used for the Tyne & Wear Metro and was commercialised by Monotype who named it ‘Calvert’.

Bound proposal document to client with tipped-in colour swatches.

  1. Lucienne Roberts (2005) Drip Dry Shirts, AVA Publishing, p.150 ↩︎