Graphic designer Ken Garland’s First Things First manifesto garnered 22 signatories¹. Though he was not a signatory, Jock Kinneir agreed:

“Designers oriented in this direction are concerned less with persuasion and more with information, less with income brackets and more with physiology, less with taste and more with efficiency, less with fashion and more with amenity. They are concerned in helping people find their way, to understand what is required of them, to grasp new processes and to use instruments and machines more easily.”²

We would like to thank Rick Poynor for his advice regarding this entry and whose article ‘First Things First Revisited’(Emigre 51, 1999), drew our attention to the quote.